Kerala

This shop celebrates its 35th birthday this year and yet is still run by its original shop owner. Even though business may not be flourishing, the shop owner can try continue running her business. After all, as long as the shop is open, there is publicity to ensure continuity. Even so, the only sustainable way to keep such trades alive is to ensure that there are people from the younger generation who are willing to take over the business. Luckily for this shop, it will be managed by the shop owner's children in the future. Also, despite the slow business, the shop owner seems emotionally attached to her shop, having never changed the products since its establishment more than 3 decades ago. These clothes are commonly sought after and worn by people, yet business is in need of improvement. Is this a silent scream for increased publicity of Changi Village?